Saturday, July 3 2010

THE SCENE was one straight out of a movie — adoring, screaming fans, determined to capitalise on any vantage point, even if it meant tight standing room only, to see two of their favourite artistes — Kes The Band led by Kees Dieffenthaller and young Jamaican singing star, Tessanne Chin. The event was the preview to the 2010 Digicel Outta Control Tour at Woodford Café, MovieTowne last Tuesday.

The crowds that packed into the venue were certainly not disappointed. Kes The Band, ushered on stage by the Digicel Brand Ambassadors, performed their hits and had the approval of the audience who responded with loud cheers and singing and dancing along to the music. Just when patrons thought the event couldn’t get any better, Tessanne joined the band on stage for a smashing, soulful and sultry performance of the hit single with Kees, “Loving You”. Meanwhile, the Digicel Brand Ambassadors created their own stir when they moved through the mass of people distributing tokens and taking the time to join in the exuberance of the moment.

The 2010 Digicel Outta Control Tour will officially kick-off in mid-July. It will feature eight shows at various venues throughout the island and culminate in one huge summer concert. The idea for the tour is the brainchild of the Question Mark entertainment management company, who birthed the concept given the obstacles faced by young artistes to break into the music industry. It is hoped that the concert series would give exposure to local music, firstly at the national level and eventually lead to avenues that would allow for international popularity.