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Ross takes home 21 ADDY Awards

Thursday, March 14 2013

The Caribbean Advertising Federation (CAF) President, Renae Quinton with Electric Villages, Inc in Barbados announced the 2013 Caribbean Advertising Federation ADDY Award winners in a release to media, members and entrants on March 6.

Ross Advertising from Trinidad and Tobago took home 21 total awards – five Gold and 16 Silver, four more than the second place winner, which has positioned the agency as number one; making it the most number of awards won by a TT agency in this year’s competition. The judges also awarded Ross Advertising Special Recognition for Best Copywriting for Hoop of Life TV “for a flawless script”; and an award for best cultural diversity. The Mosaic Award was also given to the agency for “FireOne Independence Day Ad.”

CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by AAF and are the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types. This year, 678 entries were judged from over 37 different companies representing Barbados, Trinidad and Tobago, Jamaica, US Virgin Islands, St Lucia, Grand Cayman and Puerto Rico.

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation and is part of the 4th District of Florida and the Caribbean.

A Full Breakdown of Ross Advertising’s Awards are as follows:



COLLATERAL MATERIAL

Annual report - Four Colour

Silver

Energy Chamber – Energy Chamber Annual Report



Brochure – campaign

Silver

OPM – NSO Programme



Poster - Campaign

Gold

Banks Guyana – R1 White Ice Vodka



OUT OF HOME

Mass Transit/Public/Airline – Exterior



Silver

Yellow Pages Cayman Islands



NEWSPAPER

Full page

Gold

OPM – Independence Day



Silver

Caribbean Airlines – Divali

Caribbean Airlines – Republic Day

HDC – Divali

HDC – Republic Day

TSTT Telpresence – Telepresence Caribbean Beat

Fireone Fireworks – Christmas Greeting

Caribbean Airlines – Eid Greetings



NEWSPAPER – CAMPAIGN

Gold

TDC – TDC Campaign



Silver

HDC – I Live Here Pledge 1-2



DIGITAL ADVERTISING — CAMPAIGN

Gold

Yellow Pages – Yellow Pages Mobile



RADIO – 60 OR MORE



Silver

HDC – HDC I Live Here Pledge



INTEGRATED CAMPAIGNS

B-to-B, LOCAL



Silver

Office of the Prime Minister – One Nation

Office of the Prime Minister – Born Tried And True

Office of the Prime Minister – NSO – Symphony of Pride Material



ADVERTISING FOR THE ARTS AND SCIENCES

BROADCAST/ELECTRONIC/DIGITAL - Digital Advertising



Silver

Office of the Prime Minister – NSO Web Layout



BROADCAST/ELECTRONIC/DIGITAL - Campaign



Gold

Ministry of National Security – Hoop of Life

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