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The ‘Beat’ is back

By ANNE HILTON Thursday, January 24 2008

click on pic to zoom in
Editor of Caribbean Beat, Judy Raymond, speaking at the  Re-launch....
Editor of Caribbean Beat, Judy Raymond, speaking at the Re-launch....

IT WAS a sad day for many when Bee Wee, as the former national airline was fondly called, came to the end of a long, safe, if somewhat financially strapped career in aviation, not least for those who enjoyed reading the airline’s informative and entertaining in-flight magazine, Caribbean Beat.

Although Bee Wee is no more, there was no keeping a good in-flight magazine grounded too. Caribbean Airlines picked up where Bee Wee left off, and proceeded to celebrate the revival of what some have described as one of the world’s best in-flight magazines with a re-launch in the foyer of the Queen’s Hall on Tuesday.

Invaders, the airlines’ own steel orchestra, played their hearts out as guests were “welcomed aboard” by some of the cabin crew. After an hour’s socialising with some startlingly sweet red wine — among other drinks on offer — and an assortment of cocktail savouries, CEO of Caribbean Airlines, Phillip Saunders, gave a brief speech outlining the airline’s relationship with Media & Editorial Projects Ltd (MEP) and Caribbean Beat. He said the Airline continued Bee Wee’s tradition of friendly helpful service and introduced the two cabin crew, one from Jamaica, the other originally from Guyana.

Judy Raymond, editor of the magazine, pointed out that the re-launch was also a celebration of the first anniversary of Caribbean Beat’s relationship with Caribbean Airlines. She stressed that distribution of the magazine was not confined to passengers on Caribbean Airlines; indeed she encouraged those present to subscribe to the magazine and announced Caribbean Beat’s innovative relationship with Rituals Coffee shops saying:

“Now you can read ‘Beat’ while you’re sipping your vanilla latté or your pomegranate-blueberry smoothie.”

She emphasised the high standards set by the magazine with in-depth interviews of Caribbean personalities and, a new departure, space to explore current affairs in the region.

The re-launch ended with a sneak pre-view of the 3 Canal Show which is currently taking place at Queen’s Hall.

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