Carib renew Great Race sponsorship
By JOEL BAILEY Wednesday, June 13 2012
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SURROUNDED by a quartet of Carib Girls are Peter Peake (third from left), the president of the Trinidad and Tobago Power Boat Association, who receive...
CARIB BREWERY Limited has renewed its sponsorship of the annual Great Race, the inter-island power boat race from Trinidad to Tobago, by three years, for the period 2012-2014.
At yesterday’s launch of the August 25 competition, which will begin at the Waterfront on Wrightson Road Port of Spain and end at the Esplanade, Scarborough, Carib’s sponsorship and events manager Colin Murray remarked, “since I said that 2011 was our last year of our contract with the TTPBA and we are here to launch the 2012 edition, it means that the contract has been renewed.”
Carib’s managing director Derek Waddell said, “We’ve come to an agreement to extend this great partnership by a further three years. We are therefore happy that we’ve been able to continue this strong relationship between the brewery and the Trinidad and Tobago Power Boats Association.
“This means we’re committed to 14 years of dedication to the Western Hemisphere’s longest running off-shore power boat race.”
Wadell admitted that the decision to renew the contract was due to the excellent rapport between both Carib Brewery Limited and the TTPBA.
“What we’ve seen over the years is the Power Boat Association’s capability of putting out, consistently, on an annual basis, an exciting event that any sponsor would want to be associated with,” Wadell added. “And, also, giving us the support in making sure that our branding and our association is relevant and exposed.”
Carib’s global brands director, Douglas Henderson, who delivered the sponsor’s message, revealed that a new logo was designed, “something a little bit more pumped up from the years past.”
The logo can be seen on labels of Carib bottles in the immediate future, Henderson added.
He also disclosed that there will be a competition on the Great Race’s Facebook page, with the winners guaranteed various prizes, including VIP weekend trips to the sister isle to see the ending of this year’s race.
For the persons without access to Facebook, they can also visit various bars, whereby “they can play the same game via touch-screen for the chance to win the same prizes.”
Facebook users can also take part in a people’s choice competition, on the Great Race’s page, whereby fans can “like a boat” and “those with the most amount of likes on the morning of the race will be deemed the people’s choice winner and will get a full year’s supply of Carib Beer, a trophy and bragging rights for the entire year.”
Also in the works is a regional advertising campaign “which will highlight the history of the race as well as the profiles of the boats, and the rivalries in the different classes.”
TTPBA president Peter Peake spoke about the quality of the boats, as well as the course, which will have different distances for the various categories, with a maximum distance of 115 nautical miles for the largest boats.
With regards to this year’s event, the Great Race Parade and Boat Show will take place on August 11, from the Trinidad and Tobago Yacht Club in Bayshore, Glencoe to downtown Port of Spain.
And the boats will have a deadline of August 23 to register for the eagerly-anticipated event.