Sponsors being sought for Regional Four-Day
By JOEL BAILEY Thursday, February 20 2014
SPONSORS ARE being sought for the Regional Four-Day Tournament, according to the Chief Executive Officer (CEO) Michael Muirhead.
Speaking at a WICB media conference at the Hyatt Regency Hotel in Port-of- Spain on Monday, Muirhead noted, “we are actively pursuing some prospects and we’re confident that we will have some sponsorship for the Four-Day (Tournament).”
The tournament is expected to begin on February 28.
Muirhead added, “the Four-Day (Tournament) itself, from an economical perspective, is not like a Super50.
It doesn’t command that kind of fan base which is what drives the sponsorship.
“We know that it may be less sponsors that we would get but, nonetheless, we are going to make it attractive so that we can get their presence and gain an interest.
“It may not realise a lot of sponsorship funding, but we’re certainly looking to get some sponsorship, or companies interested in sponsoring. So there is a future.
“That’s the route that we’re taking.”
There are plans for day-night matches during the Four Day Tournament and, asked if there may be special marketing to bring out the crowds, the Jamaican responded, “yes we are.
“Our intention is to have a day-night game in every territory.”
How he will describe these current times for West Indies cricket?
Muirhead replied, “when you are faced with the challenge of where we are, in terms of how West Indies cricket is run, and we do some introspection, it certainly begs for some action to be taken.
“We’ve brought on board the director of cricket (with a) vast amount of experience to really bring a change to West Indies cricket, how we really develop cricket in the West Indies.
“We’re rolling out a plan which will effect that.
“So it’s a critical moment for us.”