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Digicel to sponsor Pro League football

By STEPHON NICHOLAS Friday, May 8 2009

MOBILE phone providers Digicel and the TT Pro League yesterday announced a two-year partnership for the Digicel Pro League which kicks off today with a double-header at the Marvin Lee Stadium, Macoya.

Digicel will contribute $1.3 million dollars over the two years towards the staging of the league as well as the Digicel Pro Bowl tournament.

Digicel will also offer event activations, telecommunication services and a cash prize for the inaugural HOPE (Helping Others is a Priority Everyday) project. The programme offers cash incentives for the football club that establishes the best community outreach initiative. An independent committee will at the end of the season adjudicate on the winner. Dexter Skeene, CEO Digicel Pro League, explained that his organisation expects great benefits from HOPE in the short and long term.

“It is one of the most important initiatives for the league to be sustainable. Teams must be intertwined with the community and create a partnership where people see the club as part of them and players are role models,” Skeene said.

He revealed that he has been in discussion with the government for the upgrade of community fields so each team can have a proper “home” game.

“Communities must have an emotive link with the club,” he said.

Skeene praised Digicel for coming on board to ensure the league and football remain alive in TT. He pointed out that the league plays a pivotal role in the development of players and as a platform for players to acquire foreign contracts.

Sacha Thompson, Marketing Director, Digicel, stated that the union of the two bodies aligns perfectly with two core values of her company — development of sport and culture and giving back to the communities in which they operate.

The league will consist of two rounds and a Big Six competition as well as the Lucozade Knockout Tournament, First Citizens Bank Cup, Toyota Classic and culminating with a winner takes all Digicel Pro Bowl.

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